Our Story

Wearing a pretty matching bra and panties is a secret that only you know, yet makes you feel powerful. Why? 

We call underwear intimates because it is very intimate, being what we wear closest to our skin. Choosing something beautiful to wear subconsciously encourages you to chase your highest beautiful self.

We are a generation of women who are bold and strong. We address our body image issues while holding more daily responsibilities than ever before. We are not afraid to redefine beauty on our own terms.

A Ruby Lace subscription is all about establishing a better way to embrace self-love. An experience designed for women to discover and learn more of what they love about themselves on a monthly basis.