Our Story

Welcome to Ruby Lace Co, where affordable luxury meets confidence and self-love. Based in Maryland, USA, Ruby Lace was an idea started by Kristen and her mom, Sherry, in 2021. Both women coming from a professional corporate background, there were regular conversations about how to feel outspoken and empowered in a male dominated workplace. There’s nothing like being in a challenging situation at work but knowing that you are radiating beauty and confidence from underneath your suit. As women, we are often responsible for working full time and taking care of everyone else, as well as ourselves. Feeling confident and beautiful for yourself first is what matters most. As women, we are supposed to have a classic professional side at work, but we should also be allowed to be bold, daring, sensitive, outspoken, and anything else you want to be! 

Officially launching in 2024, born from a desire to feel more confident and also help others do the same, our brand celebrates strength and sophistication in every stitch. Founded by a visionary who left corporate confines to defy stereotypes, our lingerie embodies empowerment, ensuring every woman feels seen, heard, and learns to love her body. We cater to women who have multiple styles, whether that be classic or trendy. We are drawn to color, so expect to find any color your heart desires in our lingerie collections. Our commitment to you is to bring you the best.

Being a women owned business, we made our slogan, luxury redefined, confidence unveiled, because you'll feel your best wearing picks from our premier collections.

At Ruby Lace Co, we understand that confidence starts from within. Giving yourself love and care is key. That's why we're dedicated to providing not only beautiful lingerie but also a transformative shopping experience that leaves you feeling empowered, confident, and beautiful, inside and out.